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The Detoxifying
Skin Benefits of
Amazonian White Clay

Known as “Magic Earth,” Amazonian White Clay has been used for centuries in communities in the Amazon. A key Kiehl’s ingredient, this detoxifying and purifying clay is used in our pore-minimizing Rare Earth Collection.

Kiehl’s & Amazonian White Clay

Sourced near the mouth of the Amazon River in Northern Brazil, our Amazonian White Clay is fairly traded and collected by local communities. Along its 4,000-mile course, the Amazon River carries large amounts of sediment and deposits these at the mouth of the river making the clay in this region especially rich in minerals. Through a long-term partnership with the local community in Brazil, Kiehl’s has provided economic support for the communities who gather our clay.

Our Products with Amazonian White Clay

Amazonian White Clay is a key ingredient in our best-selling Rare Earth Deep Pore Cleansing Mask. This beloved formula has inspired an entire Rare Earth Collection of detoxifying and pore-minimizing skincare products.

Rare Earth Deep Pore Cleansing Mask

A purifying clay mask that helps draw out dirt and toxins which can cause clogged pores. Use several times a week to help refine and smooth skin.


Rare Earth Deep Pore Daily Cleanser

Gentle and non-stripping, this deep pore facial cleanser helps remove dirt and oil while exfoliating skin. With a lightly foaming formula, this cleanser helps visibly minimize pores for a soft, fresh appearance.


Rare Earth Pore Refining Tonic

A dual-phase, pore minimizing toner that helps reduce enlarged pores and shine. Smooth on after cleansing to help balance, smooth and mattify skin.

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